Who said it is impossible to gain popularity via new media in country with low level of online media development? Especially in Caucasus… One guy from Mingrelia, western Georgia have been caught by traffic police and as always recorded by cameras and showed on TV, that everybody laughed at him.
Then his video appeared in YouTube and have got 11.150 viewers in a country with near-to-zero new media development! That’s incredible.
So next step was taking him to very popular show. Last step – he has got contract with country-wide TV channel! Perfect work Koxora!